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Kniha Marketing Michael R. Solomon

Marketing

Autor: Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: PEARSON Education Limited
Dostupnost: Skladem u dodavatele
Odesíláme za 3-5 dnů
2 343 Kč
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective...

Informace o knize

Autor
Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2019
Stránek
616
EAN
9781292227191
ISBN
1292227192
Enbook ID
21331151
Vydavatel
PEARSON Education Limited
Hmotnost
1182
Rozměry
200 x 265 x 30

Kompletní popis

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

 

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

 

The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

 

This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

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