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Kniha Mass Affluence Paul Nunes

Mass Affluence

Autor: Paul Nunes
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Harvard Business Review Press
Dostupnost: 50 % šance
Prohledáme celý svět
662 Kč
Explains how the fundamentals of marketing strategy must change in response to broad-based increase...

Informace o knize

Autor
Paul Nunes
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2004
Stránek
269
EAN
9781591391968
ISBN
1591391962
Enbook ID
04237515
Vydavatel
Harvard Business Review Press
Hmotnost
573
Rozměry
166 x 242 x 26

Kompletní popis

Explains how the fundamentals of marketing strategy must change in response to broad-based increase in wealth. This book addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. It reveals the mass marketing strategies a range of companies have successfully used.

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