Mastering International Trade

Name: Mastering International Trade
Brand: Bloomsbury Publishing
SKU: 9780333994610
Price: 1126 CZK
Availability: InStock

Autor: Chris Marshall

Jazyk:

Vazba: Brožovaná

Vydavatel: Bloomsbury Publishing

Dostupnost: Skladem u dodavatele

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1 126 Kč

This title provides a practical and hands on approach to exporting/importing, and deals with the iss...

Informace o knize

Autor

Chris Marshall

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2002

Stránek

250

EAN

9780333994610

ISBN

0333994612

Enbook ID

04601239

Vydavatel

Bloomsbury Publishing

Hmotnost

414

Rozměry

155 x 232 x 15

Kompletní popis

This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets. Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion, together with a set of learning outcomes and questions for discussion. As the book progresses, chapters refer back to previous topics, enabling the reader to cross reference and to put ideas into context, again using case studies and examples. It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.

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Mastering International Trade

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Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také