Mastering Public Relations

Name: Mastering Public Relations
Brand: Bloomsbury Publishing
SKU: 9780230549302
Price: 1126 CZK
Availability: InStock

Autor: A Davis

Jazyk:

Vazba: Brožovaná

Vydavatel: Bloomsbury Publishing

Dostupnost: Skladem u dodavatele

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"Mastering Public Relations" takes a strategic management approach to exploring this complex and cri...

Informace o knize

Autor

A Davis

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2007

Stránek

256

EAN

9780230549302

ISBN

0230549306

Enbook ID

04040625

Vydavatel

Bloomsbury Publishing

Hmotnost

396

Rozměry

233 x 159 x 15

Kompletní popis

"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.

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Mastering Public Relations

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