Media Argumentation

Name: Media Argumentation
Brand: Cambridge University Press
SKU: 9780521876902
Price: 1632 CZK
Availability: InStock

Dialectic, Persuasion and Rhetoric

Autor: Douglas Walton

Jazyk:

Vazba: Pevná

Vydavatel: Cambridge University Press

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

1 632 Kč

Media argumentation is a powerful force in our lives. From political speeches to television commerci...

Informace o knize

Autor

Douglas Walton

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2007

Stránek

400

EAN

9780521876902

ISBN

0521876907

Enbook ID

02048593

Vydavatel

Cambridge University Press

Hmotnost

662

Rozměry

156 x 235 x 23

Kompletní popis

Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. Using a variety of case studies that represent arguments that typically occur in the mass media, Douglas Walton demonstrates how tools recently developed in argumentation theory can be usefully applied to the identification, analysis, and evaluation of media arguments. He draws upon the most recent developments in artificial intelligence, including dialogical theories of argument, which he developed, as well as speech act theory. Each chapter presents solutions to problems central to understanding, analyzing, and criticizing media argumentation.

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Media Argumentation

Dialectic, Persuasion and Rhetoric

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Kompletní popis

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