Kniha Media Training 101 Sally Stewart

Media Training 101

A Guide to Meeting the Press

Autor: Sally Stewart
Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
639
Written by a seasoned journalist and public relations professional, Media Training 101 is your essen...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2003
Stránek
256
EAN
9780471271550
ISBN
0471271551
Enbook ID
04889222
Hmotnost
510
Rozměry
156 x 235 x 25

Kompletní popis

Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

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