Media Training 101

Name: Media Training 101
Brand: John Wiley & Sons Inc
SKU: 9780471271550
Price: 639 CZK
Availability: InStock

A Guide to Meeting the Press

Autor: Sally Stewart

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

639 Kč

Written by a seasoned journalist and public relations professional, Media Training 101 is your essen...

Informace o knize

Autor

Sally Stewart

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2003

Stránek

256

EAN

9780471271550

ISBN

0471271551

Enbook ID

04889222

Vydavatel

John Wiley & Sons Inc

Hmotnost

510

Rozměry

156 x 235 x 25

Kompletní popis

Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

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Media Training 101

A Guide to Meeting the Press

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také