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Kniha Media U John Marx

Media U

Autor: John Marx, Mark Garrett Cooper
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Columbia University Press
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
928 Kč
Media U presents a provocative rethinking of the development of American higher education centered o...

Informace o knize

Autor
John Marx, Mark Garrett Cooper
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2018
Stránek
352
EAN
9780231186377
ISBN
9780231186377
Enbook ID
18683196
Vydavatel
Columbia University Press
Hmotnost
486
Rozměry
228 x 153 x 22

Kompletní popis

Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

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