Mental Frames and Human Decisions

Name: Mental Frames and Human Decisions
Brand: VDM Verlag
SKU: 9783836498791
Price: 1583 CZK
Availability: InStock

Determinants of Stable and Unstable Patterns of Decision

Autor: Pedro Moreira

Jazyk:

Vazba: Brožovaná

Vydavatel: VDM Verlag

Dostupnost: Skladem u dodavatele

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1 583 Kč

Human decisions are often far from rational. §Although the normative models of decision are still §v...

Informace o knize

Autor

Pedro Moreira

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2009

Stránek

164

EAN

9783836498791

ISBN

3836498790

Enbook ID

06957209

Vydavatel

VDM Verlag

Hmotnost

249

Rozměry

152 x 229 x 10

Kompletní popis

Human decisions are often far from rational. §Although the normative models of decision are still §valid as research frameworks and performance §standards, research consistently showed that neither §the decision patterns are coherent with the rational§normative model nor the decisions seem consistent §enough for a general theory of decision to be §developed. This thesis is focused on the mental §frames or determinants that produce specific §patterns of decision, discussing three main themes: §(1) risk perception, the psychological dimension of §risk, risk preferences and implications on §decisions; (2) cultural determinants, the influence §of the cultural background in the production of §different decision patterns from equivalent decision §problems, and; (3) cognitive determinants, §fundamental factors which influence on decisions §extends beyond cultural differences. The results §show that risk perception is influenced by the time §length of the foreseeable consequences (stealth §risks were perceived as higher threats than §catastrophic risks), with potential relevance to the §fields of Economics, Management, Marketing and §Behavioural Sciences.

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Mental Frames and Human Decisions

Determinants of Stable and Unstable Patterns of Decision

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také