Menu Pricing & Strategy, 4th Edition

Name: Menu Pricing & Strategy, 4th Edition
Brand: John Wiley & Sons Inc
SKU: 9780471287476
Price: 2707 CZK
Availability: InStock

Autor: Jack E. Miller, David V. Pavesic

Jazyk:

Vazba: Brožovaná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

2 707 Kč

Now in its fourth edition, this popular guide to designing and pricing menus has even more informati...

Informace o knize

Autor

Jack E. Miller, David V. Pavesic

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

1996

Stránek

240

EAN

9780471287476

ISBN

0471287474

Enbook ID

04889398

Vydavatel

John Wiley & Sons Inc

Hmotnost

642

Rozměry

219 x 277 x 13

Kompletní popis

Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry's top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms

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Menu Pricing & Strategy, 4th Edition

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Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také