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Kniha Mesh Lisa Gansky

Mesh

Autor: Lisa Gansky
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Penguin Books
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
503 Kč
Traditional businesses follow a simple formula: create a product or service, sell it, collect money....

Informace o knize

Autor
Lisa Gansky
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2012
Stránek
251
EAN
9781591844303
ISBN
1591844304
Enbook ID
04479765
Vydavatel
Penguin Books
Hmotnost
234
Rozměry
139 x 211 x 20

Kompletní popis

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.

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