Microeconomics for MBAs

Name: Microeconomics for MBAs
Brand: Cambridge University Press
SKU: 9781107139480
Price: 2958 CZK
Availability: PreOrder

The Economic Way of Thinking for Managers

Autor: Richard B. McKenzie, Dwight R. Lee

Jazyk:

Vazba: Pevná

Vydavatel: Cambridge University Press

Dostupnost: Očekávaný dotisk

Termín neznámý

2 958 Kč

Now in its third edition, this textbook develops the economic way of thinking through problems that...

Informace o knize

Autor

Richard B. McKenzie, Dwight R. Lee

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2016

Stránek

640

EAN

9781107139480

ISBN

1107139481

Enbook ID

09536065

Vydavatel

Cambridge University Press

Hmotnost

1776

Rozměry

323 x 201 x 37

Kompletní popis

Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBA students will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Microeconomics for MBAs

The Economic Way of Thinking for Managers

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také