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Kniha Microtrends Mark Penn

Microtrends

Autor: Mark Penn
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Penguin Books
Dostupnost: Skladem u dodavatele
Odesíláme za 8-11 dnů
653 Kč
Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And wher...

Informace o knize

Autor
Mark Penn
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2008
Stránek
448
EAN
9780141035383
ISBN
0141035382
Enbook ID
04026320
Vydavatel
Penguin Books
Hmotnost
330
Rozměry
129 x 196 x 33

Kompletní popis

Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques? Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. "Microtrends" is the story of the small groups that are causing big changes in our lives today. It's about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems...

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