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Kniha Mobile Entertainment Business Bernhard Beck

Mobile Entertainment Business

An Analysis of the MEB in Europe Focusing on Mobile Entertainment Assets, Keyplayers and Business Models

Autor: Bernhard Beck
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: VDM Verlag Dr. Mueller E.K.
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
1 149 Kč
The convergence of the Internet and telecommunication§sector is finally happening. Currently end use...

Informace o knize

Autor
Bernhard Beck
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2008
Stránek
76
EAN
9783639101492
ISBN
3639101499
Enbook ID
06819147
Vydavatel
VDM Verlag Dr. Mueller E.K.
Hmotnost
113
Rozměry
152 x 229 x 4

Kompletní popis

The convergence of the Internet and telecommunication§sector is finally happening. Currently end users§expect entertainment applications and services to be§available on their mobile phone. This applies§especially to games, videos, and music sold via§so-called value added data services. They are used§nowadays to increase revenue in addition to the voice§services and made a major change to the whole§telecommunication market. That is why one may find§more complex business models as a result of an§increased number of key players, in comparison to the§established voice services. The author Bernhard Beck§analyses the mobile entertainment business (MEB) in§Europe regarding key players and business models, as§well as the distribution of asset types. Furthermore§he talks to key players of the MEB regarding§state-of-the-art and future development of this§business. The analysis highlights that the mobile§entertainment business is complex and not yet a§mature industry. §This paper is of use for every key player being part§of the European MEB at the moment and for every§company who is interested in taking part in this§business and wants to get an overview of the current§market situation.

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