Mobile Persuasion Design

Name: Mobile Persuasion Design
Brand: Springer London Ltd
SKU: 9781447143239
Price: 2514 CZK
Availability: InStock

Changing Behaviour by Combining Persuasion Design with Information Design

Autor: Aaron Marcus

Jazyk:

Vazba: Pevná

Vydavatel: Springer London Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 10-13 dnů

2 514 Kč

Mobile Persuasion Design presents five conceptual design projects (or Machines ) for new mobile appl...

Informace o knize

Autor

Aaron Marcus

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2015

Stránek

659

EAN

9781447143239

ISBN

144714323X

Enbook ID

01426025

Vydavatel

Springer London Ltd

Hmotnost

1400

Rozměry

244 x 170 x 33

Kompletní popis

Mobile Persuasion Design presents five conceptual design projects (or Machines ) for new mobile applications (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people s behavior. §The Green Machine persuades home consumers to save energy. The Health Machine persuades people to change nutrition and exercise habits, so as to avoid obesity/diabetes. The Money Machine persuades baby boomers to improve wealth management and to spend and save appropriately. The Story Machine persuades family members to share more inter-generational stories among families that are geographically distributed and asynchronous, sometimes across multiple countries and cultures. The Innovation Machine persuades entrepreneurs to practice good design-thinking and adopt innovation practices.§The Machines have been published worldwide since 2009. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.

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Mobile Persuasion Design

Changing Behaviour by Combining Persuasion Design with Information Design

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také