Kniha Models for Innovation Diffusion Vijay Mahajan

Models for Innovation Diffusion

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-20 dnů
642
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
1985
Stránek
88
EAN
9780803921368
ISBN
0803921365
Enbook ID
04713632
Hmotnost
144
Rozměry
142 x 216 x 6

Kompletní popis

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

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