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Moderating Focus Groups

Name: Moderating Focus Groups
Brand: SAGE Publications Inc
SKU: 9780761920441
Price: 2119 CZK
Availability: InStock

Autor: Thomas L. Greenbaum

Jazyk:

Vazba: Brožovaná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

2 119 Kč

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers ev...

Informace o knize

Autor

Thomas L. Greenbaum

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2000

Stránek

264

EAN

9780761920441

ISBN

0761920447

Enbook ID

02166578

Vydavatel

SAGE Publications Inc

Hmotnost

370

Rozměry

152 x 228 x 14

Kompletní popis

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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Moderating Focus Groups

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