Kniha Monochrome

Monochrome

Black & White in Branding

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Gingko Press
Dostupnost: 50 % šance
Prohledáme celý svět
1 189
Stylish, noteworthy and elegant, black and white is the preferred formal attire of brands, logos and...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2013
Stránek
240
EAN
9781584235422
ISBN
158423542X
Enbook ID
02015328
Vydavatel
Hmotnost
1569
Rozměry
210 x 290 x 40

Kompletní popis

Stylish, noteworthy and elegant, black and white is the preferred formal attire of brands, logos and typefaces. The chosen vestments of the written word, no other colors are capable of conveying information with such stark clarity. As a result, designers keep coming back to explore their nuances and create original compositions integrating type, illustration, photography and more. The contrasts - at times soft and quiet, at other times bold and strong - evoke a wide range of consumer reactions depending on strategy. Focusing on black and white in branding, Monochrome explores this iconic combinations versatility across a wide range of identity work including advertising, packaging, interiors, graphic, and promotional design.

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