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Multichannel Commerce

Name: Multichannel Commerce
Brand: Springer International Publishing AG
SKU: 9783319161143
Price: 1147 CZK
Availability: InStock

A Consumer Perspective on the Integration of Physical and Electronic Channels

Autor: Manuel Trenz

Jazyk:

Vazba: Pevná

Vydavatel: Springer International Publishing AG

Dostupnost: Skladem u dodavatele

Odesíláme za 10-13 dnů

1 147 Kč

This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and e...

Informace o knize

Autor

Manuel Trenz

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2015

Stránek

153

EAN

9783319161143

ISBN

3319161148

Enbook ID

09198014

Vydavatel

Springer International Publishing AG

Hmotnost

3849

Rozměry

155 x 235 x 249

Kompletní popis

This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.