Kniha Multimodality and Genre John Bateman

Multimodality and Genre

A Foundation for the Systematic Analysis of Multimodal Documents

Autor: John Bateman
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: PALGRAVE MACMILLAN
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
2 567
Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigoro...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2008
Stránek
312
EAN
9780230002562
ISBN
0230002560
Enbook ID
04550953
Vydavatel
Hmotnost
540
Rozměry
140 x 216 x 28

Kompletní popis

Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression--including language, rhetoric, images, typography, colour and space--go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.

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