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Kniha Neuro-Consumer Bayle-Tourtoulou

Neuro-Consumer

Autor: Bayle-Tourtoulou, Anne-Sophie (HEC, Paris), Badoc, Michel (HEC, Paris)
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Taylor & Francis Ltd
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
1 733 Kč
This book explains the subconscious behaviour of the neuro-consumer and shows how companies are usin...

Informace o knize

Autor
Bayle-Tourtoulou, Anne-Sophie (HEC, Paris), Badoc, Michel (HEC, Paris)
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2020
Stránek
322
EAN
9780367895907
ISBN
0367895900
Enbook ID
32732286
Vydavatel
Taylor & Francis Ltd
Hmotnost
666
Rozměry
241 x 161 x 27

Kompletní popis

This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers' behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.

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