Neuromarketing

Name: Neuromarketing
Brand: Lambert Academic Publishing
SKU: 9783838388304
Price: 967 CZK
Availability: InStock

Validity and Deploy Within Marketing

Autor: Robert Schønthal Preuss

Jazyk:

Vazba: Brožovaná

Vydavatel: Lambert Academic Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 5-8 dnů

967 Kč

This book constitutes an exploratory report that examines the current practices, literature, discuss...

Informace o knize

Autor

Robert Schønthal Preuss

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2010

Stránek

160

EAN

9783838388304

Enbook ID

07049109

Vydavatel

Lambert Academic Publishing

Hmotnost

245

Rozměry

152 x 229 x 9

Kompletní popis

This book constitutes an exploratory report that examines the current practices, literature, discussions and opinions on the use of neuromarketing. Specifically, it tests the hypothesis that neuromarketing is a valid marketing tool that can help marketers optimize their marketing efforts and the return on their marketing investments. To do so, the book answers three research questions: (1) Is neuromarketing a valid marketing tool? , (2) Where is it optimal to deploy neuromarketing? and, (3) How can neuromarketing be deployed? . The result is an exploratory and theoretically grounded book on neuromarketing that can help aid marketing managers, marketers, and individuals, in their continuing quest to unlock the mysteries behind consumer decision-making and purchasing behaviors.

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Neuromarketing

Validity and Deploy Within Marketing

Informace o knize

Kompletní popis

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Zákaznicí kteří koupili tuto knihu koupili také