New Product Development

Name: New Product Development
Brand: Taylor & Francis Inc
SKU: 9780789015662
Price: 4819 CZK
Availability: PreOrder

Autor: Michael Z. Brooke

Jazyk:

Vazba: Pevná

Vydavatel: Taylor & Francis Inc

Dostupnost: Očekávaný dotisk

Termín neznámý

4 819 Kč

Brooke brings an academic and Mills a practical background to business management. They argue that i...

Informace o knize

Autor

Michael Z. Brooke

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2002

Stránek

248

EAN

9780789015662

ISBN

9780789015662

Enbook ID

06709328

Vydavatel

Taylor & Francis Inc

Hmotnost

521

Kompletní popis

Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company. They e

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New Product Development

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Kompletní popis

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