Kniha New Service Development James A. Fitzsimmons

New Service Development

Creating Memorable Experiences

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-20 dnů
1 784
This is the first book to address the topic of new service development for the evolving experience e...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
1999
Stránek
344
EAN
9780761917427
ISBN
076191742X
Enbook ID
04684068
Hmotnost
514
Rozměry
156 x 229 x 11

Kompletní popis

This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.

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