New Strategic Selling

Name: New Strategic Selling
Brand: Kogan Page Ltd
SKU: 9780749462949
Price: 965 CZK
Availability: InStock

Autor: Robert Miller

Jazyk:

Vazba: Brožovaná

Vydavatel: Kogan Page Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 3-6 dnů

965 Kč

One of the best books on selling ever published, The New Strategic Selling has changed sales and mar...

Informace o knize

Autor

Robert Miller

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2011

Stránek

288

EAN

9780749462949

ISBN

0749462949

Enbook ID

04366182

Vydavatel

Kogan Page Ltd

Hmotnost

446

Rozměry

156 x 234 x 18

Kompletní popis

One of the best books on selling ever published, The New Strategic Selling has changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing "process", Strategic Selling[registered] presented the idea of selling as a joint venture and introduced the influential concept of 'Win-Win'. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling[registered], into a global leader in sales and development with the most prestigious client list in the industry. A genuine business classic, this revised edition of The New Strategic Selling confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.

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