Newspapers: A Lost Cause?

Name: Newspapers: A Lost Cause?
Brand: Springer
SKU: 9789401059411
Price: 2566 CZK
Availability: InStock

Strategic Management of Newspaper Firms in the United States and The Netherlands

Autor: Patrick Hendriks

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer

Dostupnost: Skladem u dodavatele v malém množství

Odesíláme za 13-18 dnů

2 566 Kč

Newspapers: A Lost Cause? describes the recent history of newspaper firms in the United States and T...

Informace o knize

Autor

Patrick Hendriks

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

251

EAN

9789401059411

ISBN

9789401059411

Enbook ID

06617950

Vydavatel

Springer

Hmotnost

434

Rozměry

160 x 240 x 15

Kompletní popis

Newspapers: A Lost Cause? describes the recent history of newspaper firms in the United States and The Netherlands, and attempts to assess the chances of survival of the printed newspaper. The changing competitive media landscape and the challenges of today's newspaper organisations, including the impact of the Internet on the news industry, are described and analysed. The author argues that although the printed newspaper will not be replaced overnight by (new) competing media, the traditional business model of newspapers is being eroded slowly but steadily. A healthy newspaper industry and prospering newspaper firms can only exist, if management - including journalists and marketeers - focus their attention on changing the newspaper organisation and capitalise more intensively on its core assets and skills.

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Newspapers: A Lost Cause?

Strategic Management of Newspaper Firms in the United States and The Netherlands

Informace o knize

Kompletní popis

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