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Objects of Affection

Name: Objects of Affection
Brand: PALGRAVE MACMILLAN
SKU: 9780230103733
Price: 1310 CZK
Availability: InStock

Autor: Arthur Asa Berger

Jazyk:

Vazba: Brožovaná

Vydavatel: PALGRAVE MACMILLAN

Dostupnost: Skladem u dodavatele v malém množství

Odesíláme za 13-18 dnů

1 310 Kč

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of con...

Informace o knize

Autor

Arthur Asa Berger

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2010

Stránek

198

EAN

9780230103733

ISBN

0230103731

Enbook ID

04039687

Vydavatel

PALGRAVE MACMILLAN

Hmotnost

278

Rozměry

141 x 209 x 12

Kompletní popis

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.