Kniha Objects of Affection Arthur Asa Berger

Objects of Affection

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: PALGRAVE MACMILLAN
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
1 310
In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of con...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2010
Stránek
198
EAN
9780230103733
ISBN
0230103731
Enbook ID
04039687
Vydavatel
Hmotnost
278
Rozměry
141 x 209 x 12

Kompletní popis

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.

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