Kniha Objects of Affection Arthur Asa Berger

Objects of Affection

Semiotics and Consumer Culture

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: PALGRAVE MACMILLAN
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
1 310
In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of con...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2010
Stránek
198
EAN
9780230103726
ISBN
0230103723
Enbook ID
04551469
Vydavatel
Hmotnost
340
Rozměry
218 x 138 x 17

Kompletní popis

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.

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