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Kniha "OEkonymie" Christoph Platen

"OEkonymie"

Zur Produktnamen-Linguistik Im Europaischen Binnenmarkt

Autor: Christoph Platen
Jazyk: Němčina
Vazba: Pevná
Vydavatel: De Gruyter
Dostupnost: Skladem u dodavatele
Odesíláme za 10-13 dnů
2 650 Kč
Brand names like Astra, Vento or Freixenet are just three representatives of a new and powerful ling...

Informace o knize

Autor
Christoph Platen
Jazyk
Němčina
Vazba
Kniha - Pevná
Vydáno
2013
Stránek
251
EAN
9783484522800
ISBN
3484522801
Enbook ID
12595697
Vydavatel
De Gruyter
Hmotnost
653
Rozměry
156 x 234 x 21

Kompletní popis

Brand names like Astra, Vento or Freixenet are just three representatives of a new and powerful lingua franca that is understood in the remotest corners of the world. Over 10 million trade names are registered around the globe. Modern man comes into contact with an average of 300 product names every day. Traditional onomastics has been strangely uninterested in this subject although it is so firmly rooted in everyday experience, the obvious reason being that there appears to be something not quite respectable about trade names as a subject of academic inquiry. Despite the odium attaching to product names, the present study has set itself the task of combining linguistic and sales-economic perspectives to forge an 'econymic' approach to the study of this phenomenon with a view to portraying the enticing world of product names as an area of modern advertising communication that is as functional as it is creative. l as it is creative.

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