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Kniha Omni-Channel Retailing Amelie Winters

Omni-Channel Retailing

Autor: Amelie Winters
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
2 899 Kč
Amelie Winters investigates omni-channel strategies in retail and provides new insights and importan...

Informace o knize

Autor
Amelie Winters
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2021
Stránek
306
EAN
9783658347062
ISBN
3658347066
Enbook ID
37009780
Vydavatel
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Hmotnost
435
Rozměry
148 x 210 x 19

Kompletní popis

Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.

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