Online Communication

Name: Online Communication
Brand: VDM Verlag Dr. Mueller E.K.
SKU: 9783836472593
Price: 1149 CZK
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A Survey on Decision Makers in Austrian Industries.

Autor: Martin Christensen

Jazyk:

Vazba: Brožovaná

Vydavatel: VDM Verlag Dr. Mueller E.K.

Dostupnost: Skladem u dodavatele

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This book takes on the growing importance of the Internet and focuses on online communication. The t...

Informace o knize

Autor

Martin Christensen

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2008

Stránek

120

EAN

9783836472593

ISBN

3836472597

Enbook ID

06848163

Vydavatel

VDM Verlag Dr. Mueller E.K.

Hmotnost

172

Rozměry

152 x 229 x 6

Kompletní popis

This book takes on the growing importance of the Internet and focuses on online communication. The theoretical part of this book covers how online marketing has evolved, which benefits and restrictions exists and how this has lead to the emergence of the concepts of interruption and permission marketing. The empirical part is based on a case on Microsoft and consists of an online survey conducted between March and April 2007 among 103 decision makers in Austrian companies. The survey will show how decision makers respond to newsletter and website communication from IT-companies and what their preferences are for this type of communication. Preliminary findings suggest that differences among decision makers exists and that the Internet is playing a greater role in professional decision making.

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Online Communication

A Survey on Decision Makers in Austrian Industries.

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také