Kniha Online Influence Groen Joris Groen

Online Influence

Boost your results with proven behavioral science

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
502
How do you turn visitors into buyers? And dropouts into sign-ups?Cleverly applying behavioral psycho...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2020
Stránek
416
EAN
9798697006924
ISBN
869700692Y
Enbook ID
36298616
Hmotnost
718
Rozměry
243 x 171 x 28

Kompletní popis

How do you turn visitors into buyers? And dropouts into sign-ups?

Cleverly applying behavioral psychology will massively increase the results of your website, app, or online campaign. Psychologist and web designer Joris Groen and persuasion guru Bas Wouters explain in detail what works and what doesn't - and why. In this book, you will find specific and easily applicable guidelines, based on 40 years of practical experience and the insights of today's most important behavioral scientists, such as Fogg, Cialdini and Kahneman. With more than 40 real-life success cases and over 150 illustrations of dos and don'ts, this is the most complete and practical guide to designing and improving your online customer journey. "A true gift" - Dr. Robert Cialdini

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