Kniha Only Connect Robert Mighall

Only Connect

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: LID Publishing
Dostupnost: 50 % šance
Prohledáme celý svět
305
A coherent story can make you better understood, believed in and trusted. So why is the business wor...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2013
Stránek
192
EAN
9781907794452
ISBN
190779445X
Enbook ID
01363553
Vydavatel
Hmotnost
262
Rozměry
136 x 216 x 15

Kompletní popis

A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human connections upon which trust is built. This book explains how.

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