Only Connect

Name: Only Connect
Brand: LID Publishing
SKU: 9781907794452
Price: 305 CZK
Availability: InStock

Autor: Robert Mighall

Jazyk:

Vazba: Brožovaná

Vydavatel: LID Publishing

Dostupnost: 50 % šance

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305 Kč

A coherent story can make you better understood, believed in and trusted. So why is the business wor...

Informace o knize

Autor

Robert Mighall

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2013

Stránek

192

EAN

9781907794452

ISBN

190779445X

Enbook ID

01363553

Vydavatel

LID Publishing

Hmotnost

262

Rozměry

136 x 216 x 15

Kompletní popis

A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human connections upon which trust is built. This book explains how.

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Only Connect

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Kompletní popis

Mohlo by vás zajímat

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