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Kniha Operational Model for Cost Reduction in E-Business Charoyboon Tuntraviwat

Operational Model for Cost Reduction in E-Business

A Case Study from Thai Company

Autor: Charoyboon Tuntraviwat
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: LAP Lambert Academic Publishing
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
774 Kč
Due to more Internet accessibility and mobile penetration, the shopping trend has changed from brick...

Informace o knize

Autor
Charoyboon Tuntraviwat
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2016
Stránek
128
EAN
9783659865930
Enbook ID
10937507
Vydavatel
LAP Lambert Academic Publishing
Hmotnost
207
Rozměry
150 x 220 x 8

Kompletní popis

Due to more Internet accessibility and mobile penetration, the shopping trend has changed from brick-and-mortar store to online shopping. This caused a huge surge in Thailand e-business to satisfy such variability in demand. With large capital requirement for e-business retailers especially in operation and marketing areas, many of them fail to materialize sufficient profits after have been operating for a certain years, putting themselves into difficult cash flow situations. Therefore, cost-saving opportunities need to be identified, providing them with the right strategies and executions for a better chance of survival. The study of Thailand's top e-retailer had been carried out to critically evaluating its supply chain practices and operational performance in order to develop the most appropriate strategies that aid in establishing operational model for cost reduction in e-business. The focused areas are procurement, supply base management, internal collaboration, inventory management, and forecasting approach. Such research findings and the constructed operational model can be helpful to e-business managers seeking cost reduction and rooms for improvement in supply chain area.

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