Kniha Optimal Bundling Ralph Fürderer

Optimal Bundling

Marketing Strategies for Improving Economic Performance

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 10-13 dnů
3 426
Scientific knowledge and practical advice are combined in this book. Leading scientists present thei...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
1999
Stránek
299
EAN
9783540652472
ISBN
3540652477
Enbook ID
01566811
Hmotnost
1360
Rozměry
155 x 235 x 21

Kompletní popis

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company's profit and sales.

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