Organizational Change - Creating Change Through Strategic Communication

Name: Organizational Change - Creating Change Through Strategic Communication
Brand: John Wiley and Sons Ltd
SKU: 9781405191906
Price: 2101 CZK
Availability: InStock

Autor: Laurie K. Lewis

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley and Sons Ltd

Dostupnost: Skladem u dodavatele

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Organizational Change integrates major empirical, theoretical and conceptual approaches to implement...

Informace o knize

Autor

Laurie K. Lewis

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2011

Stránek

312

EAN

9781405191906

ISBN

1405191902

Enbook ID

04956474

Vydavatel

John Wiley and Sons Ltd

Hmotnost

568

Rozměry

164 x 239 x 22

Kompletní popis

Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis tiestogether the disparate literatures in management, education, organizational sociology, and communication to explorehow the practices and processes of communication work in real-world cases of change implementation. Givesa bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, includingorganizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year

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