Packaging Design - Successful Product Branding From Concept to Shelf 2e

Name: Packaging Design - Successful Product Branding From Concept to Shelf 2e
Brand: John Wiley & Sons Inc
SKU: 9781118027066
Price: 1432 CZK
Availability: InStock

Autor: Marianne R Klimchuk

Jazyk:

Vazba: Brožovaná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele v malém množství

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1 432 Kč

Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverag...

Informace o knize

Autor

Marianne R Klimchuk

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2013

Stránek

256

EAN

9781118027066

ISBN

111802706X

Enbook ID

01212047

Vydavatel

John Wiley & Sons Inc

Hmotnost

648

Rozměry

203 x 228 x 14

Kompletní popis

Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.

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Packaging Design - Successful Product Branding From Concept to Shelf 2e

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Kompletní popis

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