Perceptual simulation, attention and memory of visual objects

Name: Perceptual simulation, attention and memory of visual objects
Brand: LAP Lambert Academic Publishing
SKU: 9783844395051
Price: 967 CZK
Availability: InStock

How spatial cues in slogans can interact with brand memorization

Autor: Francesco Bettinali

Jazyk:

Vazba: Brožovaná

Vydavatel: LAP Lambert Academic Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

967 Kč

Perceptual simulation is the unconscious mental representation of an object, elicited by the word th...

Informace o knize

Autor

Francesco Bettinali

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2013

Stránek

EAN

9783844395051

Enbook ID

02278890

Vydavatel

LAP Lambert Academic Publishing

Hmotnost

Rozměry

150 x 220 x 3

Kompletní popis

Perceptual simulation is the unconscious mental representation of an object, elicited by the word that describes it, called "object word". Besides, the representation takes place in the area where the real object typically appears. This book explores the effects that the phenomenon has on perception and memorization of real objects. Specifically, the focus is on how "object words" contained in slogan sentences interact with brand logos and how the latter can be better or worse memorized by the consumer according to its match or mismatch with the verbal input of the slogan. This book will show how a communication campaign adopting the suggested slogan-brand best practice, will be more effective, ceteris paribus, in terms of brand memorization.

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Perceptual simulation, attention and memory of visual objects

How spatial cues in slogans can interact with brand memorization

Informace o knize

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