Kniha Performing Consumers Maurya Wickstrom

Performing Consumers

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
4 690
Provides an exploration of the way in which brands insinuate themselves into the lives of people who...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2006
Stránek
184
EAN
9780415339445
ISBN
9780415339445
Enbook ID
06712013
Hmotnost
340
Rozměry
138 x 216 x 15

Kompletní popis

Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas.

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