Kniha Performing Consumers Maurya Wickstrom

Performing Consumers

Global Capital and its Theatrical Seductions

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
1 314
Provides an exploration of the way in which brands insinuate themselves into the lives of people who...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2006
Stránek
184
EAN
9780415339452
ISBN
9780415339452
Enbook ID
06747083
Hmotnost
232
Rozměry
137 x 217 x 19

Kompletní popis

Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas.

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