Kniha Personal Influence Paul F. Lazarsfeld

Personal Influence

The Part Played by People in the Flow of Mass Communications

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
1 570
Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2005
Stránek
434
EAN
9781412805070
ISBN
9781412805070
Enbook ID
08374480
Hmotnost
664
Rozměry
152 x 228 x 27

Kompletní popis

Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

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