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Kniha Perspectives on Consumer Behaviour Wlodzimierz Sroka

Perspectives on Consumer Behaviour

Theoretical Aspects and Practical Applications

Autor: Wlodzimierz Sroka
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Springer Nature Switzerland AG
Dostupnost: Skladem u dodavatele
Odesíláme za 10-13 dnů
4 111 Kč
This book explores key factors associated with consumer behaviour, from both a theoretical and pract...

Informace o knize

Autor
Wlodzimierz Sroka
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2020
Stránek
338
EAN
9783030473792
Enbook ID
28700609
Vydavatel
Springer Nature Switzerland AG
Hmotnost
705
Rozměry
155 x 235 x 25

Kompletní popis

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

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