Kniha Persuaders James Garvey

Persuaders

Autor: James Garvey
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Icon Books
Dostupnost: 50 % šance
Prohledáme celý svět
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In almost every hour of every day, people will try to change your mind - but none of it consists in...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2016
Stránek
288
EAN
9781848316607
ISBN
1848316607
Enbook ID
02233511
Vydavatel
Hmotnost
338
Rozměry
216 x 139 x 28

Kompletní popis

In almost every hour of every day, people will try to change your mind - but none of it consists in giving you good reasons. Instead, you'll experience product placement, infoganda, sock puppeteering, psychological pricing, viral marketing, crowd manipulation, framing, spinning, propagandising. Loyalty cards, death panels, airport toilets, think tank reports, search algorithms and weapons dossiers are all symptoms of this. You are nudged, anchored, and incentivized. It's a profound shift in the way human beings interact with one another. Philosopher James Garvey - described by the Guardian has having 'a delicious style, often very funny, and a trick of ushering the reader right inside his thought experiments' - writes clearly and entertainingly about the dangers we face when we lose our grip on persuasion by rational means. But Easily Swayed isn't just a requiem for rationality. It's a call to think again about the way we think now.

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