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Persuasion

Name: Persuasion
Brand: Taylor & Francis Ltd
SKU: 9780367528485
Price: 3971 CZK
Availability: InStock

Social Influence and Compliance Gaining

Autor: Gass, Robert H (California State University, Fullerton, USA), Seiter, John S (Utah State University, USA)

Jazyk:

Vazba: Brožovaná

Vydavatel: Taylor & Francis Ltd

Dostupnost: Skladem u dodavatele v malém množství

Odesíláme za 11-15 dnů

3 971 Kč

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation...

Informace o knize

Autor

Gass, Robert H (California State University, Fullerton, USA), Seiter, John S (Utah State University, USA)

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2022

Stránek

474

EAN

9780367528485

ISBN

0367528487

Enbook ID

37271551

Vydavatel

Taylor & Francis Ltd

Hmotnost

972

Rozměry

253 x 177 x 28

Kompletní popis

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.

In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory.

This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material.

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Persuasion

Social Influence and Compliance Gaining

Informace o knize

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