Pharmaceutical Lifecycle Management - Making the Most of Each and Every Brand

Name: Pharmaceutical Lifecycle Management - Making the Most of Each and Every Brand
Brand: John Wiley & Sons Inc
SKU: 9780470487532
Price: 2291 CZK
Availability: InStock

Autor: Tony Ellery, Neal Hansen

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

2 291 Kč

This book systematically explains how LCM strategies can help the pharmaceutical industry maximize t...

Informace o knize

Autor

Tony Ellery, Neal Hansen

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2012

Stránek

412

EAN

9780470487532

ISBN

0470487534

Enbook ID

01388397

Vydavatel

John Wiley & Sons Inc

Hmotnost

720

Rozměry

238 x 155 x 26

Kompletní popis

This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. The authors share their combined 50 years of experience in the industry, citing numerous recent examples and case histories, and demonstrating how different measures can be combined to create winning strategies. The text helps pharmaceutical professionals understand challenges facing the industry and the role LCM has in confronting them, and offers a look ahead to predict which LCM strategies will continue to be effective in the future. A must-read for pharmaceutical executives and managers.

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Pharmaceutical Lifecycle Management - Making the Most of Each and Every Brand

Informace o knize

Kompletní popis

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