Kniha Positioning the Brand Jaap van der Grinten

Positioning the Brand

An Inside-Out Approach

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
1 688
Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other compan...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2011
Stránek
192
EAN
9780415665193
ISBN
0415665191
Enbook ID
04411382
Hmotnost
264
Rozměry
153 x 208 x 11

Kompletní popis

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments & even individual persons. An explosion of good quality products on the market & targeted media & advertising campaigns has led to an increasing interest in strategic positioning.

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