Postmodern Consumer Research

Name: Postmodern Consumer Research
Brand: SAGE Publications Inc
SKU: 9780803947436
Price: 1267 CZK
Availability: InStock

The Study of Consumption as Text

Autor: Elizabeth Caldwell Hirschman, Morris B. Holbrook

Jazyk:

Vazba: Brožovaná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

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The methodological choices now confronting consumer researchers are daunting and for many years, res...

Informace o knize

Autor

Elizabeth Caldwell Hirschman, Morris B. Holbrook

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

1992

Stránek

152

EAN

9780803947436

ISBN

0803947437

Enbook ID

04714014

Vydavatel

SAGE Publications Inc

Hmotnost

230

Rozměry

139 x 219 x 11

Kompletní popis

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods.

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Postmodern Consumer Research

The Study of Consumption as Text

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také