Practical Text Analytics

Interpreting Text and Unstructured Data for Business Intelligence

Autor: Dr Steven Struhl

Jazyk:

Vazba: Pevná

Vydavatel: Kogan Page Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

3 700 Kč

In an age where customer opinion and feedback can have an immediate, major effect upon the success o...

Informace o knize

Autor

Dr Steven Struhl

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2016

Stránek

272

EAN

9780749479374

ISBN

9780749479374

Enbook ID

10916158

Vydavatel

Kogan Page Ltd

Hmotnost

565

Rozměry

164 x 241 x 19

Kompletní popis

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation.

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Authors

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Produkty

Produkty

Practical Text Analytics

Interpreting Text and Unstructured Data for Business Intelligence

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také