Kniha Price is Wrong Sarah Maxwell

Price is Wrong

Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

Autor: Sarah Maxwell
Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
557
Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her c...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2008
Stránek
256
EAN
9780470139097
ISBN
0470139099
Enbook ID
04881386
Hmotnost
446
Rozměry
159 x 236 x 25

Kompletní popis

Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

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