Pricing for Profitability: Activity-Based Pricing for Competitive Advantage

Name: Pricing for Profitability: Activity-Based Pricing for Competitive Advantage
Brand: John Wiley & Sons Inc
SKU: 9780471415350
Price: 2932 CZK
Availability: InStock

Autor: Daly

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

2 932 Kč

Three things can happen when establishing a product price. A price set too high is a lost sale that...

Informace o knize

Autor

Daly

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2001

Stránek

288

EAN

9780471415350

ISBN

0471415359

Enbook ID

04085474

Vydavatel

John Wiley & Sons Inc

Hmotnost

576

Rozměry

165 x 236 x 22

Kompletní popis

Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit. Just as activity-based costing and activity-based management revolutionized the cost accounting world, activity-based pricing will bring a disciplined approach to developing pricing. Activity-based pricing examines the relationships between price, cost and sales volume and how this relationship effects profitability. Pricing for Profitability joins the disciplines of marketing, economics, business strategy, engineering and cost accounting to achieve maximum profitability.

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Pricing for Profitability: Activity-Based Pricing for Competitive Advantage

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Kompletní popis

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