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Pricing Journey

Name: Pricing Journey
Brand: Stanford University Press
SKU: 9780804788748
Price: 1261 CZK
Availability: InStock

The Organizational Transformation Toward Pricing Excellence

Autor: Stephan Liozu

Jazyk:

Vazba: Pevná

Vydavatel: Stanford University Press

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

1 261 Kč

Innovations in pricing can be transformative, but to reach their potential companies must devote equ...

Informace o knize

Autor

Stephan Liozu

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2015

Stránek

240

EAN

9780804788748

ISBN

080478874X

Enbook ID

09256359

Vydavatel

Stanford University Press

Hmotnost

486

Rozměry

237 x 160 x 18

Kompletní popis

Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, "The Pricing Journey" provides an integrated guide to the organizational, social, and behavioral aspects of pricing--drawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a practical roadmap for management teams that aim to reach a new level of pricing power. Liozu introduces the 5 C model of transformation, which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies. Rooting his recommendations in research and practice, Liozu proposes specific capabilities to develop on the road to pricing excellence. This book prepares pricing and marketing professionals to be true strategic partners, while contributing the study of pricing transformation.

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Pricing Journey

The Organizational Transformation Toward Pricing Excellence

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